Airbnb x Pentagram
Airbnb redesigned as a complete brand system.
A warmer Pentagram-style travel system built around a house-leaf mark, earthy hospitality colors, and editorial stay imagery.
Brand kit
The system behind the direction.
A compact kit for the logo, color behavior, campaign graphics, and reusable page modules.
House-leaf mark
Warm destination palette
Nature pattern system
Editorial stay imagery
Sand
#f4ede3
Clay
#f6b26b
Earth
#7b1e2b
Coral
#ff5a3c
Blush
#f78fa7
Olive
#4e5a3a
Funnel prompt
Airbnb brand redesign by Pentagram. brandkit. New icon. No loop icon.