IKEA x IDEO
IKEA redesigned as a complete brand system.
A friendly IDEO-style home system that keeps IKEA unmistakably blue and yellow while adding a large house-frame graphic, clear utility icons, and room-planning modules.
Brand kit
The system behind the direction.
A compact kit for the logo, color behavior, campaign graphics, and reusable page modules.
Blue and yellow system
Flat-pack house frame
Furniture icon set
Room-planning cards
Home yellow
#ffd21c
Utility blue
#0f4da8
Paper
#fff8ea
Flat-pack
#dcc8a8
Pencil
#5f6c78
Plant
#235e2b
Funnel prompt
IKEA brand redesign by IDEO. Blue and yellow brandkit with a flat-pack house system.