Nike x Mother Design
Nike redesigned as a complete brand system.
A sharp campaign system for speed: oversized type, diagonal motion, and product storytelling that feels more like an editorial launch.
Identity system
A recognizable mark with a different visual world.
A compressed motion wordmark paired with diagonal image crops and a high-visibility race palette.
Brand kit
The system behind the direction.
A compact kit for the logo, color behavior, campaign graphics, and reusable page modules.
Motion wordmark
Diagonal crop system
Race-day palette
Editorial product modules
Track black
#0a0a0a
Volt card
#d9f600
Newsprint
#f6f0d9
Asphalt gray
#8c8c7e
Landing page
A page concept shaped by the new kit.
The landing direction carries the refreshed mark, palette, and system into page sections that can convert into a generated redesign.
Editorial hero
Runner proof blocks
Shoe technology cards
Shop the drop CTA
Funnel prompt
Redesign Nike with a Mother Design-style identity: raw athletic typography, high-contrast campaign layouts, a new motion-led logo expression, and a landing page for runners.